Why Indonesia Should Pay Attention to Buying Power Millenial

25 February 2019

The fast growing number of millennial in Indonesia create opportunity for the economy. Not only could drive the spending, also investment in Indonesia economy. Business, administration should follow closely this potential domino effect in pushing the economy.

If we calculate the number of millennial in Indonesia, they make majority share in revenue and spending. The problem reside in the more spending than investing. Millennial tend to buy gadget than invest something good in financial market.

Indonesia mostly depend on foreign loan to boost their infrastructure. Although we can say it is the expensive loan, but this is the only choice. Even with that still need more investment to drive the economy with better growth.

Many infrastructure project suppressed by the slow return because of the expensive loan. This is why the power buying of millennial can be used to alternate source for investment fund in Indonesia infrastructure project. The implementation can be in obligation instrument or other investment product which could adopt as flexible for the millennial.

Most millennial tend to choose a short investment with high risk product. Although it is not recommended but this is the flexible choice. The risk have to be minimized with extra advice for cash management. 

The buying power of millennial can have significant effect to push economy better, as long have direction according to the economy policy. Indonesia have to learn faster as neighbor country have made fast progress in their economy. The biggest economy in south east Asia should be a motor in driving economy faster than other region.
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